Ultra-portable & travel friendly
Because it’s small, lightweight, and cordless (with wireless charging / USB charging), it’s easy to carry in a purse, carry-on or bag for touch ups on the go. (They emphasize “perfect for outdoors”, “compact”, “safe for transport”.)
Fast heat up & efficient styler
The product claims to heat up in less than 30 seconds — making it ideal for quick touch-ups rather than waiting a long time for full-sized tools.
Safe / protective design
It’s marketed as “not hurting hair,” with features such as adjustable temperature, automatic shut-off, and a design that doesn’t overheat in bags — reducing risk of damage or accidental burns.
Controls frizz & smooths hair
It helps reduce frizz, making hair more manageable, soft, and smoother. It’s positioned as a styling tool that enhances appearance while being gentle.